We believe branding is a significant differentiator between small and large businesses. There is always something new to learn or an idea to explore and we want to provide you with real ideas and real solutions that you can apply to your business and make it stand out against the competition. So let's get started!
“A brand is a person's gut feeling about a product, service or organization”- Marty Neumeier
Many people confuse Branding with Marketing. Your brand is not what you tell your customers it is; that’s marketing. Branding is what you convey to your customers and what they feel. You can tell your customers you’re the friendliest bakery in town, however, if they aren't able to make that emotional connection for themselves then, it might just be an okay bakery, or worse, it may be the exact opposite.
So now the question is: How can I help my customers see my brand the way I see it? Consistency! You have to stay consistent. If you say your brand is built on kindness, but you or your staff are only friendly two out of ten times, or with select customers, then it would be difficult to get others so see your hard work the way you do.
The difference between small business and large corporations, is that they have become masters at the art of consistency. When they find something that works they run with it and rarely venture from what has been established. When you are consistent, it establishes authenticity and professionalism.
We get it: Color is Life! I mean who likes staring into voids of bland greys and whites? I know I don't. However, unless you are an expert or a clown, then getting all of the colors to work might prove to be a serious challenge.
If I were to ask you to guess a fast food restaurant by it’s color, and said that the color was red, what establishment would you name? You might have guessed Kentucky Fried Chicken. So what is it about KFC's branding that makes us associate its restaurants with red? It's because they use the color everywhere, it's as if they forgot that there were other colors to chose from.
Not everyone can be Michelangelo, da Vinci or even Bob Ross, it's probably best that we try to just pick two colors to let your brand be known by.
The photos you use in your marketing is another way to convey the message of your brand without telling people what your brand actually is. Make sure your imagery matches your brand.
All of your images should have something in common. Notice how Starbucks integrates smiling people in their photos. Even the illustration on the cup sleeve is smiling.
Communication is key for getting your customers to see your business the way you see it. Good copywriting is as important as your imagery and is another part of your identity that helps consumers connect with your brand.
The copywriting in Proper Twelve is a good example of effective headlines that are simple and unique. Notice how this company plays of the "Proper" in their name Proper Twelve. Isolating this word creates a common language for them and their customers to communicate with. Don't be afraid to let your own personality slip into your copywriting. The more nuance your writing the better it will help to make your brand memorable.
Pineapple Prints redefines what’s possible with local promotional marketing, we manufacture premium stationarery and custom packaging in-house for Bahamian Businesses; satisfying their need to look unique yet professional.